Questions about YODAY Local?

Local Growth is the system that connects how customers discover your business online with what they do at your physical location — and what brings them back.

Instead of stopping at clicks or leads, Local Growth looks at the broader customer journey:

Discover → Attract → Connect → Convert → Retain

Where data is available and connected, that journey can extend toward customer, revenue and repeat-purchase outcomes.

Traditional digital marketing often focuses on:

Ads → Clicks → Leads → Reports

YODAY Local is designed around:

Discover → Attract → Connect → Convert → Retain

The difference is what happens after the click.

YODAY Local combines customer acquisition with local customer touchpoints, connected business data and retention opportunities to help businesses understand more of the journey from marketing activity to business outcomes.

It combines both managed growth services and technology.

YODAY manages the growth strategy, advertising and ongoing optimization.

ADTIFY provides the technology layer that helps connect, organize and measure growth activity.

ADTIFY-powered customer touchpoints, including NFC where appropriate, help extend that journey into the physical location.

Think of YODAY Local as a managed Local Growth system, rather than simply an advertising service.

Yes.

Every YODAY Local plan includes a real media budget managed by YODAY.

For example, the LOCAL START plan in your market starts at £1,190/month and includes £400/month in media budget.

LOCAL GROWTH starts at £1,990/month and includes £800/month in media budget.

LOCAL SCALE starts at £3,990+/month with £1,600+ in media budget, which can scale based on location count, market demand and growth goals.

Applicable taxes, where required, are confirmed before launch.

The first 90 days are designed as a structured launch and optimization period.

Week 1 — Connect
We establish access, tracking, customer touchpoints and the initial growth foundation.

Weeks 2–4 — Launch & Learn
Campaigns launch and we begin collecting real market and customer-response data.

Days 30–90 — Optimize & Grow
YODAY uses the data available to refine media allocation, campaigns, customer journeys and growth priorities.

The objective is not to judge the entire system from a few days of advertising, but to build enough signal to make increasingly informed growth decisions.

YODAY Local is designed primarily for businesses where customers discover, evaluate, visit, book or buy from a physical location.

Examples include:

• Nail salons
• Med spas
• Dental practices
• Restaurants
• Hotels and hospitality
• Retail stores
• Clinics
• Spas and beauty businesses
• Other location-based service businesses

The system can also support multi-location businesses.

YODAY Local is primarily designed around businesses with a physical customer journey.

If your business operates entirely online, another YODAY solution may be more appropriate.

Yes.

LOCAL SCALE is designed for multi-location businesses.

The objective is not simply to run more campaigns, but to help understand and manage growth across locations.

Media budget and implementation scope can scale according to the number of locations, local market demand and growth objectives.

YODAY Local currently focuses on several location-based industries, including nail salons, med spas, dental practices, restaurants and hotels.

However, the underlying Local Growth model is broader than those industries.

If customers discover your business online and then visit a physical location to buy, book or receive a service, YODAY Local may still be a fit.

Don't see your industry? Map My Customer Journey →

YODAY can use a combination of local discovery and paid advertising to reach people who are likely to need your products or services.

Depending on your business and market, this may involve Google, Meta, TikTok and other relevant customer-discovery channels.

We do not simply distribute budget equally across every platform.

YODAY concentrates media on the channels most likely to create useful customer activity, then adjusts allocation as performance data develops.

The channel mix depends on your industry, market, customer journey, budget and available data.

Examples may include:

• Google Ads
• Meta Ads
• TikTok Ads
• Google Search
• Google Maps and local discovery
• Remarketing

YODAY selects channels based on the growth opportunity rather than forcing every business into the same media mix.

Not necessarily.

More channels do not automatically mean better performance.

A START plan may concentrate on one primary acquisition channel with supporting local or remarketing activity.

A GROWTH plan can support a broader multi-channel strategy where the budget and available data justify it.

The objective is to put budget where it has the best opportunity to contribute to growth.

No.

YODAY does not automatically divide your budget equally across Google, Meta, TikTok or other channels.

Budget can be reallocated according to market conditions, campaign performance, customer intent and the data available to the growth team.

That depends on the customer journey. A customer may:

Call → Book → Visit → Purchase → Review → Return

or:

Discover → Visit → Interact → Purchase → Rebook

YODAY Local is designed to measure and connect as much of this journey as the available customer, marketing and business data allows.

No system can automatically identify every physical visitor in every situation.

YODAY Local uses trackable customer interactions, connected business systems and ADTIFY-powered touchpoints to improve visibility into what happens after marketing activity.

The level of measurement depends on the customer journey and the data sources available.

We prefer measurable evidence over pretending every offline interaction can be perfectly attributed.

Getting the first visit is only half the job.

Where appropriate data and customer touchpoints are available, YODAY Local can help businesses identify retention opportunities across a journey such as:

New Customer → Purchase → Review → Remarketing → Rebook / Return → Loyal Customer

This allows the growth conversation to move beyond acquisition toward repeat rate, customer value and LTV where measurable.

YODAY Local can help design customer journeys that make it easier for satisfied customers to engage with your business and leave feedback or reviews.

The exact review journey depends on your industry, customer experience and applicable platform requirements.

ADTIFY is YODAY's growth technology layer.

It is designed to bring marketing activity, customer interactions and connected business data into a clearer growth view.

Depending on available integrations and data, ADTIFY can help businesses understand the journey from advertising activity toward calls, bookings, visits, customers, revenue and repeat behavior.

An NFC Growth Point is an ADTIFY-powered physical customer touchpoint installed at a business location.

It gives customers a simple way to interact with the business at the physical location and can help connect offline customer activity with the broader Local Growth system.

NFC is used where appropriate for the configured customer journey.

The customer experience is designed to keep physical interaction simple.

The exact journey depends on how the NFC Growth Point is configured for the business.

YODAY determines the appropriate interaction flow during implementation.

No.

An NFC Growth Point is a customer interaction point, not a system that automatically identifies everyone who walks through the door.

A customer must participate in the configured interaction for that touchpoint to generate a measurable event.

The experience depends on the customer journey configured for the business.

An interaction may support actions such as engagement, customer connection, review journeys, retention activities or other configured experiences.

The objective is to create a useful bridge between the physical customer experience and the Local Growth system.

Think of the system in three layers:

YODAY Local manages the growth strategy and execution.

NFC Growth Points create physical customer touchpoints where appropriate.

ADTIFY helps connect and organize the available growth data.

Together, they allow YODAY to look beyond advertising activity alone and work toward a more connected customer journey.

Measurement depends on the systems and data connected to the business. This may include signals across:

• Media spend
• Advertising activity
• Calls
• Bookings
• Trackable visits
• Customer interactions
• Purchases
• Revenue
• Repeat behavior

Not every metric is available for every business. Advanced metrics require the appropriate data source to be connected.

The Local Growth Score is a directional assessment of your local growth system. It looks across five pillars:

DISCOVER — how customers find you
ATTRACT — how you create demand
CONNECT — how you connect customer activity
CONVERT — how effectively interest becomes business
RETAIN — how effectively customer relationships continue

The score is not a grade.

It's a prioritized growth roadmap.

The score is a directional assessment based on observable signals across the five Local Growth pillars, together with relevant business and customer-journey information available to YODAY.

It is designed to identify growth gaps and prioritize opportunities — not to represent a perfect mathematical measurement of business performance.

Labels such as Developing provide context for the numerical score.

They help describe the maturity of the current Local Growth system without suggesting that a single number can perfectly represent the business.

The more important output is the Next Opportunity identified for each growth pillar.

Where transaction or revenue data is appropriately connected, ADTIFY can extend measurement toward revenue outcomes.

Without connected transaction data, YODAY will not represent revenue as directly attributable when the evidence does not support that conclusion.

Where the necessary customer and transaction history is available and appropriately connected, repeat-customer and LTV analysis may be possible.

These are connected metrics, not metrics that automatically exist for every business from day one.

Metrics such as revenue, repeat customers, LTV, average check, revenue per client, ADR or RevPAR generally require appropriate transaction, POS, CRM, PMS or booking data.

Where those systems are not connected, YODAY focuses on the signals that can be measured reliably.

Pricing depends on your market:

LOCAL START — from £1,190/month
Best for a single-location business building a measurable customer acquisition system.
Includes £400/month media budget.

LOCAL GROWTH — from £1,990/month
Best for an established local business ready to connect acquisition, customer data and repeat revenue.
Includes £800/month media budget.

LOCAL SCALE — from £3,990+/month
Best for multi-location businesses ready to manage growth across locations.
Includes £1,600+/month media budget, scaling with location count, market demand and growth goals.

Applicable taxes, where required, are confirmed before launch.

Because customer acquisition is part of the Local Growth system.

YODAY does not want businesses to buy a growth package and then discover that the actual media required to create demand is a separate starting cost.

Each plan therefore includes a real media budget.

Each plan shows its included media budget clearly.

The remaining package value supports the managed growth system, which may include strategy, campaign operations, optimization, tracking, ADTIFY, customer touchpoints and other included services according to the selected plan.

Yes.

Businesses with greater demand, larger markets, multiple locations or stronger growth targets may require additional media.

The appropriate budget can be discussed as performance data and business objectives develop.

YODAY currently offers $0 setup with the applicable 90-Day Growth Launch commitment shown on the site, for markets where this offer applies.

Any different implementation requirements are confirmed before launch.

The standard YODAY Local package is presented as one monthly package price.

There is no separate standard platform fee added simply for using ADTIFY as part of the included Local Growth service.

Any additional custom scope is confirmed before work begins.

Yes, if the business requires work outside the standard package scope.

Examples can include specialized production, custom development, advanced integrations or other custom implementation requirements.

YODAY confirms additional scope and pricing before that work begins.

Choose based on the maturity and complexity of your growth system rather than simply choosing the plan with the largest feature list.

START — For businesses building a measurable acquisition foundation.

GROWTH — For businesses ready to connect acquisition with customer data, revenue and retention opportunities.

SCALE — For businesses managing growth across multiple locations or requiring a more advanced growth infrastructure.

If you're unsure, the Local Growth Plan is designed to help identify the most appropriate starting point.

Get My Local Growth Plan →

Complimentary for qualifying local businesses.

YODAY reviews the information you provide and prepares a Local Growth assessment. Your plan can include:

1. Local Growth Score
2. Local Demand Snapshot
3. Competitor Gap Review
4. Recommended Media Mix
5. 90-Day Growth Roadmap

Plans are prepared by the YODAY team and are typically delivered within three business days.

If your business is not yet a fit for a managed YODAY Local plan, we'll still aim to point you toward a useful next step.

The exact launch timing depends on account access, tracking requirements, customer touchpoints, creative readiness and any required integrations.

The 90-Day Growth Launch begins with establishing the necessary foundation before campaigns and optimization develop.

YODAY may require appropriate access to the accounts and systems necessary to manage and measure the agreed growth scope.

The exact access requirements are confirmed during onboarding.

Not necessarily.

YODAY first evaluates the systems you already use.

Where appropriate integrations are available, existing systems may be connected to improve measurement.

A business should not replace a working POS or CRM simply for the sake of changing technology.

A CRM is not necessarily required to begin Local Growth.

The appropriate customer-data and retention setup depends on your current business systems, customer journey and growth objectives.

YODAY manages campaign strategy, campaign setup, advertising operations and ongoing optimization within the agreed service scope.

Standard advertising copy and creative requirements are handled according to the selected package and available business assets.

Specialized production or custom creative requirements may be scoped separately.

There is no universal timeline for business results.

Market demand, competition, offer quality, budget, creative, customer experience, sales capacity and existing data can all affect performance.

This is why YODAY structures the initial engagement around a 90-Day Growth Launch:

Connect → Launch & Learn → Optimize & Grow

Early activity creates data. Better data creates better decisions.

No.

YODAY does not guarantee auction-dependent or business outcomes that cannot be controlled completely.

Instead, YODAY commits to managing the agreed growth system, measuring available signals and using those signals to continuously improve growth decisions.

No fixed ROAS can responsibly be guaranteed across every industry, market and business.

Where revenue data is connected, ROAS and other commercial metrics can be evaluated as part of the growth picture.

YODAY does not have to keep spending the same amount on every channel.

Where the data supports it, media allocation, targeting, campaigns or customer journeys can be adjusted.

This flexibility is one reason YODAY manages the growth system rather than selling a fixed channel package.

Clicks and leads are useful signals, but they are not the end goal.

Depending on connected data, YODAY can work toward a broader view:

Media → Calls / Bookings → Visits → Customers → Revenue → Repeat

The closer the available data gets to real business outcomes, the more useful the growth decisions can become.

YODAY's handling of personal and business data is governed by its published Privacy Policy and applicable service arrangements.

See Privacy Policy → for the current details.

An NFC Growth Point does not automatically collect information from everyone nearby.

Data is generated through the customer interaction and depends on the configured journey.

The specific data collected, where applicable, should be appropriate to that customer experience and relevant privacy requirements.

Not every NFC interaction necessarily requires personal information.

The information involved depends on the configured customer journey and the action the customer chooses to take.

YODAY uses privacy and consent practices appropriate to the configured website, marketing and customer-data workflows.

Requirements can differ by market, technology and use case.

For detailed information about website data practices, tracking and consent, see the Privacy Policy and Data & Security pages.

YODAY Local has solutions designed for healthcare-adjacent businesses such as dental practices and med spas.

However, patient-level data integrations require additional consideration and are only implemented where the appropriate technical, operational and compliance requirements can be met.

YODAY's standard website forms are not designed for the submission of protected health information.